Commerce and Marketing BSc Bachelor's

This is for you

you have strong verbal and written communication skills, you are vigilantly observant and up-to-date on what is happening in the world of business, and interested in the concept and operation of commerce and marketing.


"METU has a wide range of programs in English and the international community here at METU makes my student life more exciting. "
– Victoria Rozhkova from Russia   

Short description

Marketing is essential in every aspect of life – we are surrounded by brands which influence our decisions, and in certain situations we can only succeed if we learn how to sell our personal brand. Commerce and Marketing provides fundamental business and economic knowledge that offers an unrivalled range of potential directions of career and further training. Students can develop their skills during practical trainings in groups with the guidance of recognized industry experts. The areas of marketing, PR, advertising and communication are all open highways for our graduates. 

  • Advertising and PR  
  • Global marketing  
  • Global commercial management 


Specializations are only launched with a minimum of 15 students. 

  • Expert working for the commerce and marketing departments of multinational and national companies  
  • Expert working for advertising and PR agencies  
  • Manager of start-up businesses  
  • Executives or marketing professional of small and medium enterprises  
  • Expert in the non-profit sector 

Principles of marketing, Commerce and trade, Management and organization, International economics, Integrated marketing communication, Introduction to e-business, Market research, Advertising and media planning, Public relations theory and practice, Digital marketing solutions, Branding in international environment, Content Marketing  

Further information on detailed curriculum click HERE