My thesis focuses on marketing strategies and methods of emerging Hungarian designers. The first part of my thesis is based on theoretical and subsidiary research where basic terms are defined, moreover, brand building and basic concepts of marketing are shown in general. The most important tools of marketing are going to be introduced in order to clarify the sometimes vague connection between advertisements, marketing and PR.

Furthermore, my thesis has tended to focuses on a promotion channel called ’WAMP’design fair (personal sale) and workshop as creative event (blend of personal sale and event). The efficiency and use of this channel will be analyzed via in-depth interview research. My own research not only attempts to show various strategies and marketing tools in brand-building, but it also investigates the connection between taking part in design fairs or organizing events and brand image developing or income. My interview is going to focus on the experience of an emerging designer duo in connection with their newly founded brand, and brand building. The entire research will be summarized in a project work in which a complex marketing strategy is presented for ’Sertees,’ the common brand of my interlocutors.