The purpose of my dissertation is to develop a complex strategy for repositioning the Szombathely Gallery. While investigating the culture community in Szombathely I have found those weak points which later by being developed and elaborated could facilitate to spread contemporary art locally and also on a larger scale. At first, I have studied and highlighted the importance of the educational role of the institution and then outlined my plans for modernization based on my experiences in the research. I have reviewed the current mission and operating conditions of the Szombathely Gallery and then made suggestions for the transformation of the institution and the improvement of its current system and also decided to make the Irokéz Collection its central element. In the development of the new strategy, I have emphasized the transformation of the institution's practical activities, project-based thinking, education and the importance of marketing communication. I believe that the changes suggested by myself may transform the Szombathely Gallery into an institution of European standards, that will later be able to take advantage of the local people's interest for culture and bring more visitors to the area.