Eszter Bakai
Corporate identity design and brand building of a ski resort and a sports brand
Supervisor
Andrea Brittnek
In my diploma work I redesigned the visual identiy of an exiting Hungarin ski resort, Eplény. As the ski resort does not have a unique visual profile, my aim was to form a new visual identity that is unified and easy to recognise, a design that is youthful, senere, and clean reflected in the colours and forms. The chosen new name „Whitepoint” is a referance to the size of the ski resort that relatively small compared to the ski resorts of the neighbouring countries.