Bálint Tormási
BJØRN - Barber shop’s corporate identity, branding, men cosmetics’ packaging design
Supervisor
Andrea Brittnek
For my BA diploma, I chose to design a fictional barber shop’s corporate identity, the branding, and the packaging design for the shop’s self-made men’s cosmetics line. The brand’s name Bjørn is a common male name in the Scandinavian countries. In all aspects of the brand, using the basic principles of the Scandinavian design and my own graphic style I tried to consistently shape and implement the brand’s identity. In favour of the information’s easy and quick understanding, I used clear typographic elements and icons on the cosmetic packs and labels.